
Ps/Lr Resurrection Campaign
This paid social campaign was targeted towards users whose Creative Cloud subscriptions had expired. It aimed to remind them just how lightning-fast it is to edit in Photoshop and Lightroom. Each ad had to be just under 15 seconds in order to run on platforms like Tiktok, Snapchat, and Instagram Reels.
I wrote the scripts and the beginning/end cards. I was also deeply involved in this campaign the whole way through, including brainstorming the overall concept of the campaign, helping select photos, helping cast voice actors, and helping direct the recording sessions.