Winback Banners

Adobe’s “winback ads” target former Creative Cloud subscribers who have since cancelled their subscriptions.

During my initial internship with Adobe, I was tasked with improving Adobe’s pre-existing winback banners, which were deemed wordy and clunky. My improved banner designs aimed for catchiness, cleverness, and concision.

The new ads were a resounding success and were still in use as of three years after my internship.